Operational Excellence Unleashed

Transform Your Business with Insights from Industry Pioneers – Anytime, Anywhere

Attend this event and learn:

  • Strategies to uncover and eliminate unnecessary complexity in your operations
  • Techniques for identifying and resolving inefficiencies that hinder productivity
  • Best practices that drive growth, innovation, and rapid transformation
  • Insights on when to take unconventional approaches in business (from Ranya Barakat's session)
  • How to leverage automation for achieving operational excellence (from Molly Sunwoo's session)
  • The critical role of relationship building in business success (from Alana Lovett-Griffin's session)
  • Real-world examples of CRM and Martech implementation successes and failures
  • Tips for efficient use of technology to streamline your operations
  • Strategies for quick adaptation and growth in diverse business environments
  • Methods to blend cultural insights with technological advancements for better results

Ranya Barakat,Director of Global Services @ Avidly

Session: When the crowd goes left, go right, even if it’s alone

In this thought-provoking session, Ranya Barakat, Director of Global Services at Avidly, challenges conventional wisdom in business strategy. Drawing from her rich experiences across five continents and as a serial entrepreneur, Ranya will explore the power of contrarian thinking in driving innovation and success.
Key topics include:

Recognizing opportunities others miss by thinking differently
Balancing risk and reward when going against the grain
Leveraging cultural insights for unique business approaches
Building resilience and confidence in unconventional decision-making
Real-world case studies of successful "right turns" in CRM and Martech

Ranya will share personal anecdotes from her journey of consistently achieving 30% profitability in her ventures, and how her background in cultural anthropology and philosophy informs her business strategies. Attendees will leave inspired to challenge the status quo and equipped with practical tools to identify and seize untapped opportunities in their own organizations.
This session is ideal for leaders and innovators looking to break free from industry norms and carve their own path to operational excellence.

Ranya Barakat,Director of Global Services @ Avidly

Session: When the crowd goes left, go right, even if it’s alone

In this thought-provoking session, Ranya Barakat, Director of Global Services at Avidly, challenges conventional wisdom in business strategy. Drawing from her rich experiences across five continents and as a serial entrepreneur, Ranya will explore the power of contrarian thinking in driving innovation and success.
Key topics include:

Recognizing opportunities others miss by thinking differently
Balancing risk and reward when going against the grain
Leveraging cultural insights for unique business approaches
Building resilience and confidence in unconventional decision-making
Real-world case studies of successful "right turns" in CRM and Martech

Ranya will share personal anecdotes from her journey of consistently achieving 30% profitability in her ventures, and how her background in cultural anthropology and philosophy informs her business strategies. Attendees will leave inspired to challenge the status quo and equipped with practical tools to identify and seize untapped opportunities in their own organizations.
This session is ideal for leaders and innovators looking to break free from industry norms and carve their own path to operational excellence.

Speakers

01
Ranya Barakat,
Director of Global Services @ Avidly

Session: When the crowd goes left, go right, even if it’s alone

In this thought-provoking session, Ranya Barakat, Director of Global Services at Avidly, challenges conventional wisdom in business strategy. Drawing from her rich experiences across five continents and as a serial entrepreneur, Ranya will explore the power of contrarian thinking in driving innovation and success.
Key topics include:

Recognizing opportunities others miss by thinking differently
Balancing risk and reward when going against the grain
Leveraging cultural insights for unique business approaches
Building resilience and confidence in unconventional decision-making
Real-world case studies of successful "right turns" in CRM and Martech

Ranya will share personal anecdotes from her journey of consistently achieving 30% profitability in her ventures, and how her background in cultural anthropology and philosophy informs her business strategies. Attendees will leave inspired to challenge the status quo and equipped with practical tools to identify and seize untapped opportunities in their own organizations.
This session is ideal for leaders and innovators looking to break free from industry norms and carve their own path to operational excellence.

ranya-1

02
Molly Sunwoo,
Strategic Partnerships @ Aircall

Session: Automation is your engine towards Excellence

Join Molly Sunwoo, Aircall's Strategic Partnerships expert, as she reveals how automation can supercharge your journey to operational excellence. In this insightful session, Molly will draw from her extensive experience working with HubSpot partners and customers across the UK, Ireland, and Nordic regions to demonstrate the transformative power of automation in sales and support operations.

Key highlights of the session include:

  • Understanding the role of automation in driving operational excellence
  • Leveraging the synergy between calling channels and CRM systems
  • Real-world case studies from over 100 businesses that have successfully consolidated their operations
  • Practical strategies for implementing automation in your sales and support processes
  • Tips for maximizing the potential of Aircall and HubSpot's joint solution

Molly will share actionable insights on how to identify automation opportunities, overcome common implementation challenges, and measure the impact on your business performance. Whether you're new to automation or looking to optimize your existing systems, this session will equip you with the knowledge to take your operational efficiency to the next level.

Ideal for sales leaders, customer support managers, and operations professionals seeking to streamline their processes and drive growth through smart automation strategies.

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03
Alana Lovett-Griffin,
Manager Partner Development, HubSpot NAM

Session: The importance of relationship building in business success

Join Alana Lovett-Griffin, Manager of Partner Development at HubSpot NAM, as she uncovers the critical role of relationship building in driving business success. Drawing from her diverse background spanning education, program management, and technology, Alana will share invaluable insights on how fostering strong connections can transform your business outcomes.

In this engaging session, you'll discover:

  • How relationship-building skills can be applied across various industries and roles
  • Techniques for solving complex business problems through meaningful connections
  • Strategies for building trust with stakeholders in diverse environments
  • The art of translating relationship insights into actionable, scalable solutions
  • Real-world examples of how strong relationships led to successful program launches and long-term contracts

Alana will draw parallels between her experiences as a school psychologist, program manager, and technology consultant to illustrate the universal importance of relationship building. She'll demonstrate how these skills enabled her to navigate challenging projects, from launching NYU online graduate programs to implementing blockchain credentialing for academic institutions.

You'll learn practical techniques for:

  • Quickly adapting to new environments and building rapport
  • Balancing opposing priorities while maintaining strong relationships
  • Leveraging relationships to drive innovation and overcome resource limitations
  • Translating complex ideas into easily understandable, actionable plans

This session is perfect for professionals at all levels looking to enhance their relationship-building skills and drive business growth through stronger connections. Whether you're in sales, customer success, or leadership, you'll gain valuable insights to apply in your daily work.

Bonus: Alana will touch on the importance of self-care and personal wellness in maintaining healthy professional relationships, offering a holistic approach to business success.

Alana