Demand generation GO with inbound - Leads aren't Pokemon to seek out

GOOD NEWS! … leads exist, they are really out there, but there's no need to go walk onto a highway and get hit by a car to actually find them. Fortunately we don't need to start looking for virtual creatures when it comes to lead generation using Inbound strategies, the right creatures… sorry, I mean... the right leads are going to come to us captivated with the magnetism of our content. A business without the right leads is very much like a computer without all the software, it's almost useless. However, generating leads isn’t easy and trying to acquire leads in the B2B/B2C space makes it a little bit difficult.

But there´s one thing, once you have enough assets on the internet (any type of content you´ve been producing the last months to attract ), right after then great things starts to happen. For instance, yesterday morning i logged in to my HubSpot account,  and opened CRM to check out any activity on the contacts record, and saw this new lead who converted subscribing to our blog, because probably he found useful information reading different articles in the website and also downloaded a couple of eBooks. This is fun, because this persona will pick up the phone if i give him a call later on, and this specific phone call it´s not going to be totally annoying and out of place and space, we know that for sure. 

The question is: What did we exactly do to make it happen?

What we do in IDS once we've defined and identified the right prospects, is that we figure out how to capture their attention, based on Inbound principles. Here are some lead generation ideas and approaches: 

1. Use Inbound Marketing

2. Better relationships with CRM

3. Solve issues and share ideas on your Blogs (sharing is caring)

4. Social Media 

Social media has become a legitimate lead generation channels. You need to get the most out of Twitter, Facebook, and LinkedIn, it´s key to share content across all social networks at the right moment.

5. Writting Ebooks

Writing eBooks is one of the best practices when we talk about content offers. In the information age, the digital books are innovatives educational pieces of content people really appreciate. 

6. Real value and new ideas are really important

A successful lead-generating strategy isn’t just about building a great product that offers value. A good lead generation strategy consistently puts out thoughtful content and provides real value to the prospective lead.

When it comes to Business to Business here´s a table where we can see which lead generation method work best (image from placester.com)

Take into account this thermometer shows results from people making it right, and also wrong use of different channels.

One thing to highlight:

We don't need to waste time trying to catch them all like in the Pokemon Go famous game, it´s enough to attract a couple of them first, and to build awesome relationships with inbound, and then we´ll get advocates, or maybe brand ambassadors.

   ¿What´s the best way to increase demand generation in your marketing strategy according to your experience?