HubSpot Platform Blog

The future is now: why you need Inbound Marketing and Inbound Sales

Before getting into the matter at hand, I want to give credit where credit is due. HubSpot director Dan Tyre's amazing June 6th talk at the ...

Why demand generation is important for inbound marketing

Don’t get confused. Demand Generation and Inbound Marketing strategies are very different, but both strategies can work together to improve ...

Digital Marketing Strategies - How skeptical of them are you?

Let's be honest and forthright ... we´ve been introduced to many new technologies and ideas in recent years. As a result, it is more than ...

Align Sales & Marketing to grow your business faster

The expansion of a small business relies on several factors. One of them is an effective and focused marketing strategy aligned with an ...

Disrupting Sales Processes with Inbound Marketing Methods

Let’s pay attention to this phrase: Sell the way people buy. But, what exactly do Inbound Sales mean? I used to be a sales rep in a ...

About Disruptive Innovation and Digital Marketing

I just started working at IDS Agency. We are an Inbound Marketing agency located in Santiago de Chile. I’m very excited about joining this ...

5 cases of successful ROI through Inbound Marketing

Concrete evidence of - ROI - is probably the best achievement Inbound Marketing has provided companies in the global market with. Nearly a ...

Digital Marketing Trends in Chile

We know that investment in digital marketing is on the rise, and we need to appeal to real benefits. However, what do we write about? Ann ...

Inbound Marketing: why is Chilean market segmentation falling short?

Those who work with a digital marketing strategy in Chile are familiar with the traditional socio-economic market segmentation (GSE). These ...

The Case for Sales and Marketing Alignment ROI

Usually, sales and marketing teams lack alignment. That is, they tend not to work side by side or under the same goals.

How To Use LinkedIn To Build Your Buyer Personas

Buyer personas are an example of the real person who buys, or might buy, products like the ones you market, based on what you’ve learned ...