Operational Efficiency: Unleashed

Crystal King is a Senior Professor for HubSpot Academy with a focus on social media and AI strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, and UMass Boston. Crystal has an M.A. in critical and creative thinking from UMass Boston. She is also a novelist, and her latest book, IN THE GARDEN OF MONSTERS, is available in bookstores on and offline.

She will be sharing with you how AI solutions are everywhere, but if they’re difficult to use, slow to deliver value, and disconnected from your business and teams, are they really all that smart?  See how HubSpot Breeze AI can help you boost productivity, scale growth, and unlock actionable insights into your business. HubSpot Academy professor Crystal King delivers an insightful overview of how Breeze Copilot can assist you with tasks and how Breeze Agents can help you automate your work. Discover how to make your work in HubSpot even breezier.

Founder and CEO of Tyre Angel - speaker, author, adviser, mentor, investor, board member and pilgrim. I am a Limited Partner in Stage 2 Capital, angel investor 30 portfolio companies including Nivati, Chicory.co, Databox, ShearShare, Overflow, Delfina Health, Go Stork, Gipper Media, Rivian Health, Thimble.io, Classavo.ai, BreathEV, Pangian, Onescreen.ai, BayIQ (acquired), ReplyBuy (acquired), Clearvoice (acquired)

Senior level software executive and entrepreneur, advisory & governance board member with extensive experience in hyper-growth environments from start-up to $2B+ annual revenue. I am skilled at Inbound marketing, sales, service & building a culture of personal responsibility and achievement. My goal for the next 20 years is to do the most good in the universe.

Public speaker on subjects including: Culture & Growth: Scale in 2024, The Inbound Organization, Dan Tyre on Attitude, SMarketing: Sales & Marketing Alignment and How to Sell, Even if You've Never Sold Before, How to Be Your Own Best Cheerleader without Ruffling other Peoples Pom Poms, How to Build Rapport with Anyone & How I generated 1,000+ Customers with 1 Blog article!

Molly leads Aircall’s partnership with the HubSpot ecosystem across the UKI & Nordics. She works closely with HubSpot partners and customers to build new ways of driving operational excellence across the calling channel. Through her expertise in Aircall and HubSpot’s joint solution, she has helped over 100 businesses consolidate their sales and support operations.

Outside of work, you can find her guiding her friends through the delights of Korean cuisine!

With 15 years of experience in sales and partnerships, Wilma has a deep understanding of complex solutions and scaling startups to profitability. Her experience in implementing complex ERP, CRM, Marketing Automation, Sales Enablement, and e-signature solutions, coupled with her entrepreneurial drive to find the best solutions for the customer, is evident in her work. When not working Wilma loves hanging out with her family including her husband, son and dog Harry, or getting a kick out of anything that goes fast   or getting swept away by a good book.

Benoit is a multi-programming-language lead developer and solution architect with a high degree of self-direction and adaptability, and a strong ability to work under pressure in the given deadlines.

His area of expertise are Client and Server programming as well as Database administration, Data-mining, Web architecture and Email marketing

In addition, he is also a strong team builder & leader, comfortable with speaking in front of a large audience, he is passionate about teaching and am able to give clear explanations to complex topics.

Started as PHP/Java programmer at school, he is now a technology addict and testing bleeding edge open source technologies on my own.

He is a bug hunter and performance tracker regardless of the stack used as long as he has access to the correct tools; if they don’t exist he writes them himself.

Being active in the open source community (Github, Stackoverflow, Blogging, User Groups and Conferences) allows him to understand what tomorrows IT world will be made of.

Session: When the crowd goes left, go right, even if it’s alone

In this thought-provoking session, Ranya Barakat, Director of Global Services at Avidly, challenges conventional wisdom in business strategy. Drawing from her rich experiences across five continents and as a serial entrepreneur, Ranya will explore the power of contrarian thinking in driving innovation and success.
Key topics include:

Recognizing opportunities others miss by thinking differently
Balancing risk and reward when going against the grain
Leveraging cultural insights for unique business approaches
Building resilience and confidence in unconventional decision-making
Real-world case studies of successful "right turns" in CRM and Martech

Ranya will share personal anecdotes from her journey of consistently achieving 30% profitability in her ventures, and how her background in cultural anthropology and philosophy informs her business strategies. Attendees will leave inspired to challenge the status quo and equipped with practical tools to identify and seize untapped opportunities in their own organizations.
This session is ideal for leaders and innovators looking to break free from industry norms and carve their own path to operational excellence.