HubSpot Platform Blog

Align Sales & Marketing to grow your business faster

The expansion of a small business relies on several factors. One of them is an effective and focused marketing strategy aligned with an ...

Disrupting Sales Processes with Inbound Marketing Methods

Let’s pay attention to this phrase: Sell the way people buy. But, what exactly do Inbound Sales mean? I used to be a sales rep in a ...

15 Marketing Automation Statistics That Will Amaze You

“Show me the ROI!” seems to be a current phrase that summarizes what global markets demand of marketing strategies. However, it wasn’t easy ...

About Disruptive Innovation and Digital Marketing

I just started working at IDS Agency. We are an Inbound Marketing agency located in Santiago de Chile. I’m very excited about joining this ...

Top 5 marketing automation benefits

“Hey! We have a lot of new leads this week!” Chris - an enthusiastic sales manager at a Saas company - could easily say if his company uses ...

5 cases of successful ROI through Inbound Marketing

Concrete evidence of - ROI - is probably the best achievement Inbound Marketing has provided companies in the global market with. Nearly a ...

Digital Marketing Trends in Chile

We know that investment in digital marketing is on the rise, and we need to appeal to real benefits. However, what do we write about? Ann ...

Inbound Marketing: why is Chilean market segmentation falling short?

Those who work with a digital marketing strategy in Chile are familiar with the traditional socio-economic market segmentation (GSE). These ...

The Case for Sales and Marketing Alignment ROI

Usually, sales and marketing teams lack alignment. That is, they tend not to work side by side or under the same goals.

Integrating e-commerce with HubSpot

“I want it perfect, I want it cheap, and I wanted it yesterday.” Product managers, marketing, and sales teams are usually exposed to this ...

5 Tips for choosing the right HubSpot Solutions Partner

So the time has come, and you have decided to outsource an Inbound Marketing agency to turn your website into your top sales machine, using ...